Our mission

We are on a mission to inspire you and help you discover great products.

Executive Team

Bertrand Doux


Bertrand worked at Yahoo! and Microsoft in business and product management leadership roles for Yahoo! Search and Bing. He was a co-founder at Uzik.com. Bertrand holds engineering degrees from Ecole Polytechnique and Supelec, France. He has lived in Sunnyvale, California, since 2010, and eversince missed the lifestyle boutiques he would stumble upon while living in the hip districts of San Francisco, Paris or Buenos Aires. His favorite brands are John Varvatos, Kenneth Cole and James Perse.

Georges Dupret


Georges worked at AliveCor, Yahoo! Labs, IBM Research, in search, data science and machine learning. He holds a Ph.D. from the University of Tsukuba, Japan, and graduated as a civil engineer in Applied Mathematics from the University of Louvain, Belgium. He lives in Mountain View, California. His go-to-brands on MENSWR: River Island and Donald J Pliner.

Steve Ruhlmann


Steve has developed top notch e-commerce web and mobile apps internationally over the last 15 years. He cofounded a social network that facilitates offline group meetings. He has a knack for the latest programming languages and for SEO. Steve’s preferred brands on MENSWR are Mango, French Connection and Patagonia.

JD Oliveros


JD is a fashion addict. He is responsible for MENSWR’s inventory and curation efforts. If it were not for MENSWR, he would spend his spare time chasing the latest trends in men's lifestyle and the latest social apps. JD is a system engineer. His go-to brands are Jimmy Jazz, Forever 21 and Eleven Paris, but also probably half of the other brands you can find on MENSWR.


Eric Le Baron

Advisor & Individual investor

Eric is a long-time e-commerce entrepreneur and CEO. He owns and operates a global apparel business as well as the RawArmyVintage brand. His favorite style on MENSWR: athletic.